- Agenda
- Programming
- Link Up
- Happy Hours
- Join us
MediaLink Beach returns to Cannes Lions
MediaLink, media and marketing’s most trusted advisor, returns to Cannes Lions this year with the latest iteration of our iconic MediaLink Beach. Bringing together the industry’s most compelling leaders and storytellers, MediaLink Beach is the hub at the festival for the industry’s C-suite to grow and transform their businesses. Join us June 16-20 for five days of practical conversation, inspired programming, and connections to culture in a convenient new location across from the main security checkpoint on the Croisette.
Agenda
The stage is set, the spotlight is on and the future is waiting. Join us at Cannes Lions for inspired content and conversations. Check out our agenda for all the can’t-miss details, and be sure to check back as we’ll be announcing more in the coming weeks. See you at the beach!
Links By MediaLink:
AI’s ImpactMediaLink Live
Links By MediaLink:
Full Funnel CommerceMediaLink Live
MediaLink Live
MediaLink Live
Happy Hour
Executive Evening at Hotel du Cap
MediaLink Live
Links by MediaLink Session:
Culture as CapitalMediaLink Live
Happy Hour
MediaLink Live
ZCANNES Happy Hour & Fireside Chat
ZCANNES ZMO Dinner
MediaLink Live
MediaLink Live is MediaLink’s series of provocative and action-oriented conversations featuring leading brands, agencies, media companies and top talent discussing topics from the impact of AI in marketing; how marketers are connecting against the consumer divide; hard earned lessons in leadership; the unique benefits and challenges of commerce media and much more.
MediaLink Live
Details coming soon
MediaLink Live
Details coming soon
MediaLink Live
Details coming soon
MediaLink Live
Details coming soon
MediaLink Live
Details coming soon
MediaLink Live
Details coming soon
MediaLink Live
Details coming soon
Links By MediaLink
In today’s fast-moving commerce ecosystem, real growth doesn’t come from isolated wins—it comes from integration. Join a dynamic mix of marketing, commerce media, agency and retail tech leaders for a high-energy session on what it really takes to align across the full funnel. We’ll unpack the silos holding teams back and explore how brands and partners are working together to unify data, campaigns, and consumer experiences. Expect candid conversation, cross-functional perspectives, and plenty of opportunities to connect with others tackling the same challenges. If you’re in the business of driving impact from first impression to final conversion—this is the room to be in.
AI’s Impact
Transforming Process, People, and Agencies
A discussion exploring the real-world implications of AI. We'll delve into automating marketing processes, the evolving agency model, and the future of talent with virtual co-workers. Learn actionable strategies for change management and hear from industry leaders on navigating this transformative landscape. Be part of the conversation and shape the future of AI in business.
Full Funnel Commerce
Integrated Commercial Strategies
In today's fragmented commerce landscape, true growth demands seamless integration across all touch points. We'll dive deep into the challenges and opportunities of achieving full-funnel commerce alignment, exploring how to break down silos between marketing, media, shopper, and trade teams. Discover actionable strategies for unifying data, optimizing campaigns, and driving measurable results across the entire consumer journey.
Culture as Capital
The Future of Influence and Impact
As consumers grow increasingly more difficult to captivate, culture has become a prized form of capital—a currency that brands, agencies, and media platforms are fiercely chasing to spark connection, loyalty, and dialogue. But leveraging culture isn’t about just jumping on trends or aligning with influencers. It requires a mastery of cultural fluency: understanding the communities, values, and movements that shape consumer behavior … and knowing how to authentically insert a brand into the zeitgeist.
Link Up Meetings
Join us at MediaLink Beach for Link Ups - exclusive, curated one-on-one conversations with top executives and thought leaders across media, marketing, tech, and entertainment. These high-impact, personalized sessions are crafted around your goals and designed to spark fresh ideas, meaningful connections, and new opportunities. Tell us what you're focused on, and we'll match you with the right people to help you get the most out of your Cannes experience.
Sample discussion topics include:
- The Future of Attention: Reaching Audiences in a Fragmented Media Landscape
- AI & Automation in Advertising: Smarter Targeting, Smarter Creative
- Community, Culture & Content: Building Meaningful Brand Relationships
- Data, Privacy & the New Rules of Consumer Targeting
- Monetization Models & Media Innovation
Available to Senior Marketers and Agency Executives
Happy Hours
Hosted Tuesday, Wednesday and Thursday at MediaLink Beach.
